​​​​Austin Jennings

SGS &Co., CGI Coordinator

October 2020 - Present

 

• Manage the CGI production of retail marketing 3D-Images for CPG brands including Kraft, Mars Food, Mars Petcare, Dannon, Danone, Sabra, Haleon (GSK) and Kroger

• Ensure the timely delivery and execution of over 300 ongoing projects per month for CGI production, with a majority of the projects having a 5-10 day agile sprints

• Cooperate with client contacts and international team members from NA,LATAM, EU, India, and the Philipines to ensure a continual workflow for projects while delegating tasks to team members for all shift hours

• Lead daily scrum meetings with producers and other coordinators to determine project prioritization and to prep resources that will need to be used throughout the day and week

• Detail notes across our 2D art and modeling departments with clear instructions with client requests and project specific information

• Preserve and categorize thousands of 2D art and 3D model assets to be used later for similar and adjacent projects across our clientele

• Secure resources sheets for 2D art, modeling and scanning tasks while working with other CGI coordinators to ensure team members are not idle or bottlenecked

• Initialize and book job tickets within our project management system while implementing meta data that is vital to the project for legal agreements and tracking

• Accessed risk of ongoing projects and escalate issues to higher level producers

• Determine bid times and complexities that are relevant for financial tracking

• Author documentation to train employees on new automation initiatives for our project management system with cooperation from our development teams

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MRM, Associate Project Manager

July 2019 - April 2020

 

• Supervised and ensured the execution of all GM Card email projects from initial brief to digital production and deployment

• Main point of contact for remote teams including international digital development team, GM data representatives, and deployment vendors

• Developed project schedules while allocating and assigning development resources to ensure a consistent process flow

• Maintained project status documents on a daily basis and reported project updates to relevant stakeholders

• Led project kickoff meetings with development teams and deployment vendors

• Troubleshot issues with digital development teams and deployment vendors while reporting to project supervisors and account team members on production status

• Collaborated with other project managers, account team members and developers on omnichannel campaigns including website, print, digital advertising, and email

• Created JIRA job tickets while including clear, organized and consistent direction for our development team

• Tracked and maintained completed assets once a campaign was completed for historical reference and legal purposes

 

Marketing Supply Co., Email Marketing Specialist

November 2018 - July 2019

 

• Execute email marketing campaigns such as acquisition drip campaigns, bi-weekly newsletters, and transactional emails

• Responsible for managing CRM lists and integration set up for all clients ESP’s

• Effectively manage ongoing campaign progress while making changes and optimizations based on client request and A/B testing

• Support Account managers with analytic reporting and presenting findings with clients

• Track project progress through our project management ticketing system and coordinate with different departments/vendors on project needs

 

Marketing Supply Co., Account Specialist Intern

August 2018 - November 2018

 

• Contribute to the growth of a start-up digital marketing company, while developing skills in account management, project management, email marketing, content creation, SEO copywriting, and ad tracking

• Integrated digital marketing services to ensure a consistent point of contact across social, PPC, email, blogs, and other services we use to connect with customers

• Strategize and execute multichannel and omnichannel campaigns through automated journeys that give targeted messages to users based on behaviors along the funnel

• Relay information from client meetings to our creative team and delegate tasks through project management software

• Leverage strong verbal and written communication skills and act as a liaison between the client, company, and our teams

• Write copy for monthly/bi-monthly Email newsletters to engage with clients subscribers and to highlight monthly sales and events

• Utilized A/B testing to optimize digital marketing campaigns

 

Know Advertising, Account Management Intern

May 2018 - August 2018

 

• Gained firsthand insight into the daily operations and interactions of a boutique advertising agency, including traffic/routing systems, brainstorming sessions, project management, status meetings, client meetings, and new business pitches

• Coordinated a comprehensive integrated marketing & advertising program for an existing local non-profit organization, culminating in a live presentation, pitch deck, proposed print/digital mock-ups, and a leave-behind document

• Reviewed and routed projects through the agency to ensure they are on brief and without errors

• Oversaw the copywriting, scheduling, optimization, and promotion of KnowDetroit.com, a local Detroit-centric website

• Organized clients monthly budgeting reports with Account Executives and digital media specialists

• Contacted vendors outside of agency with clear instructions for our project needs

• Wrote copy for client social media campaigns and ensure that copy stays on-brand for a consistent client voice

• Met daily with account executives, digital strategist, and creatives about intern project deadlines and agency initiatives

 

Central Michigan Life, Content Creator

September 2017 - May 2018

 

• Coordinated semester-long social media campaigns for clients in order to increase engagement with our client’s followers and the general public.

• Met weekly with account executives, digital strategist and other content creators about client briefs and deliverable timelines

• Preformed social media audits for each platform, including baseline analysis, metric assessment, and social campaign notes

• Arranged weekly social media post to target desired followers and to optimize post to get the best reach and engagements

• Set up crisis response guidelines for clients to prepare for incidents and sensitive topics that may revolve around our client's industry or company

• Wrote blog post for clients websites that revolved around our clients' branding and lifestyle of our targeted audience

• Developed our clients SEO by editing meta tags, blog titles, post copy and utilizing WordPress and Yoast SEO

 

Birmingham Bloomfield Chamber of Commerce, Communications Intern

May 2017 - August 2017

 

• Led the creation, design, and targeting of the first Facebook and Instagram advertisements for the 54th Birmingham Village Fair

• Practiced SEO copyrighting to increase website traffic through WordPress by 300% in the months of May and June

• Assisted with media relations (draft news releases, public service announcements, and other media materials as well as monitor news coverage and prepare press clippings)

• Wrote copy for publications/electronic information (assist with the preparation of electronic newsletter and event update and prepare and print materials such as fliers and mailings)

• Developed and managed chamber social media accounts and web profiles (i.e. Twitter, Facebook, LinkedIn, etc.) and assisted with website changes

• Conducted research as needed to identify public relations opportunities and prepared competitive analysis over other marketing efforts

• Organized chamber activities by preparing for events and program, including promotion and publicity - i.e. posting online calendar listings, calling/e-mailing chamber members, and utilizing social media
   

Central Michigan University - Residence Life, Resident Assistant

August 2016 - May 2018

 

• 2016/2017 Cobb Hall Resident Assistant/Multicultural Advisor of the year

• Coordinated events for the purpose of interpersonal interaction and community development

• Collaborated with fellow RA/MA'S and Resident Hall Directors to create methods to educate residents on Hall themes such as identity, relationships and community, social responsibility, and equity and justice

• Assisted more than 300 new students in their adaptation to university life

• Promoted hall and campus-wide events to residents through advertisements and personal engagement

• Allocated and budgeted funds for the residence hall and floor events

• Developed the capacity to listen and understand, and to be flexible and open-minded in responding to student needs and concerns

• Counseled and served residents as a knowledgeable campus and community resource

• Mediated roommate conflicts and gave advice on how to resolve conflict in a civil and beneficial way for everyone
   

Central Michigan University - Career Services, REACH Advisor

January 2017 - December 2017

 

• Expanded knowledge for diverse groups of students about Career Services in order to give assistance for them to prepare for their future careers

• Presented various subjects related to building individual brands by utilizing tools such as LinkedIn and building professional websites

• Modified resumes and cover letters for students to improve the quality of their portfolio for their desired career path

• Used computer software such as Microsoft Word, Adobe InDesign, and Canva to help individuals create aesthetically pleasing resumes

• Advised and encourage students to follow their passion for finding their dream professions

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