Projects
This page highlights various projects based on my past internships and CMU's College of Business Courses. Documents are available when clicked upon. Additional work may be given upon request.
Latest Projects
Internship Non-profit Project - Know Advertising - LEAD Foundation
This integrated marketing campaign project involved creating and developing a complete marketing campaign for an existing non-profit organization called the LEAD Foundation. The research was done for the project to define an audience and to determine different approaches to raise awareness to doners and participants of the foundation. This project culminated in a live presentation, pitch deck, proposed ad like objects, and a leave behind document.
Integrated Marketing Campaign - Ace Golf Company - Vantage Golf Club
The Integrated Marketing Campaign project involved creating and developing a new marketing campaign for a fake company's implementation of a new product for my Marketing Communications (MKT 310) class. As a group, we created the Ace Golf Company and implemented a new product call the Vantage Golf Club that utilized motion sensors to track your swing. This project took nearly 3 months to complete a 48- page final report. In addition, our group created logos, advertisements and mock-ups of advertising pieces. Throughout the semester and at the end of the semester we presented our progress to the class to explain our plan.
MKT 310 Grade: 88/100
Business Integrated Core Project - The North Face - SkyChaser Hammocks
The Business Integrated Core Project consisted of a plan that involves concepts from the Integrated Marketing Management course (MKT 304), Integrated Financial Analysis course (FIN 302) and Integrated Supply Chain Management course (MGT 303). As a group, we created a growth strategy for the VFC brand, The North Face. Together we developed a new product line of nylon hammocks called SkyChaser Hammocks. Our project took months of planning, research and cooperation to complete a 75-page final report and presentation to give to our professors and the college of business dean.
MKT 304 Grade: 191/200, FIN 302 Grade: 102.5/110, MGT 303 Grade: 93/100
Hewlett Packard Individual Business Report
In this individual business report, I was assigned to do a business report on a Fortune 500 company for my Business Communication - Writing Intensive course (BIS 101 WI). This project tested me in utilizing outside sources to find information about the company Hewlett Packard. I found information that highlights the executive board, passed and projected revenues, consumer demographics, competitor product comparison and many more information revolving around the current state of HP. This project consist of 26 pages of information and countless days of research and work.
BIS 101 WI Grade: 188/200
Testimonials
“Austin cares a great deal about the impact that he has and can have on his floor. He wants to be someone who that they see as a role model... He gives his time and energy to make our community a place that our residents can call home. He consistently gives his best effort and is motivated to inspire others to do the same on our team.”
Jamie Herrygers
Cobb Residence Hall Director
"I know Austin will be an asset to a creative agency and whatever stage he decides to perform on (quite the comedian)! I’m looking forward to keeping in touch and watching him soar!"
Andrea Foglietta
Former Birmingham Bloomfield Chamber Marketing and Events Director